Service Pricing Should Come From Your Own Cost Sheet
A bid meeting I sat in last year settled a price in about four minutes. Somebody had heard what a competitor quoted two counties over, and the room built its own number ten percent under that rumor before anyone opened the company's own cost file. Three people in that room could have stated the fully loaded cost of the crew being priced, and none of them were asked. I am Rosser Newton, and in more than 35 years investing in oil, gas, and oilfield service companies I have watched that exact meeting happen more times than I can count. A number built off a rumor about a competitor is not a price. It is a guess wearing a price's clothes, and it survives right up until the quarter it does not. What A Cost Sheet Actually Prices A cost sheet, done properly, states what one hour of a crew, one truck, and the equipment behind it actually costs to put in the field. Fuel, labor burden, maintenance reserve, insurance, and the overhead that has to land somewhere. Until that number e...